case studies

Here’s how I’ve helped companies scale, turn around underperformance, and grow sustainably.

Client Profile
La Fête Wine Co., a modern luxury wine brand crafted in St-Tropez and built to make wine approachable, fun, and inclusive.
The Challenge
A challenger brand entering the U.S. market with no legacy distribution, limited resources, and entrenched global competitors. After securing investment, La Fête needed to:
- Aggressively expand distribution while maintaining velocity.
- Build credibility with trade and consumers.
- Scale sustainably in a volatile post-COVID market.
The Solution
As COO, I:
- Designed commercial strategy, pricing/margin structures, and retail positioning.
- Secured partnerships with wineries, distributors, retail chains, and luxury hotels.
- Activated the brand with unforgettable yet lean experiential programs.
- Instituted operational discipline via financial tracking, COGS optimization, and margin control.
Results
- Expanded from 400 → 2,600+ distribution points nationwide.
- $11M+ lifetime sales in five years.
- 1M+ bottles sold to date.
- 90+ point Wine Enthusiast scores and multiple Double Gold medals.
- Positioned La Fête as one of the fastest-growing lifestyle wine brands in the U.S.
Key Takeaway
I know how to launch and scale challenger brands against entrenched competitors; building distribution, credibility, and momentum with discipline and focus.

Client Profile
Suntory Global Spirits, one of the top-5 premium spirits producers & importers in the U.S.
The Challenge
Northern California, one of the U.S.’s most valuable spirits markets, had been Suntory’s worst-performing state for three straight years. Underperformance created leadership churn, disengaged teams, and declining market presence — threatening brand reputation in a critical growth market.
The Solution
As Market Director, I:
- Rebuilt a 15-person sales/field marketing team, restoring accountability and engagement.
- Realigned distributor execution and secured proper programming funding.
- Piloted a luxury on-premise strategy in San Francisco, leveraging its global cocktail influence.
Results
- +9% sales growth in 2015, turning the worst-performing market into the top-performing state nationally.
- +7.5% CAGR from 2014–2016, reaching $90MM annual revenue.
- Restored distributor trust and rebuilt a motivated, high-performance culture.
Key Takeaway
I specialize in market turnarounds — stabilizing teams, resetting distributor relationships, and transforming underperforming units into growth engines.

Client Profile
Moët Hennessy, global leader in luxury wine & spirits.
The Challenge
After the 2008 financial crisis and regulatory crackdowns, key competitors weakened in Las Vegas, the most visible luxury market in the U.S. LVMH risked losing a unique opportunity to gain market dominance if it failed to act.
The Solution
As Market Director, I:
- Designed a multi-year growth blueprint with clear milestones.
- Hired and developed a team of 9 highly skilled sales & field marketing professionals.
- Built best-in-class account management practices with casinos and nightlife operators.
Results
- +13% CAGR over 3 years, achieving a five-year sales plan in just over three.
- Grew Moët Hennessy’s Las Vegas on-trade to $36MM annual revenue and secured market dominance.
Key Takeaway
I know how to turn competitor weakness into opportunity, leveraging disciplined growth strategies and trusted partnerships to capture outsized market share.

Client Profile
Suntory Global Spirits, managing a diverse portfolio of established brands.
The Challenge
Nearly half of annual revenue was tied to underperforming legacy brands, dragging down share and profitability. The challenge: restructure the entire portfolio — deciding which brands to grow, which to streamline, and how to allocate resources.
The Solution
As Senior Marketing Director, I:
- Directed a cross-functional task force across marketing, sales, finance, ops, and R&D.
- Built a portfolio framework to harvest, grow, or divest brands.
- Streamlined operations: simplified sourcing, cut SKUs, aligned pricing with demand.
- Developed an innovation roadmap focused on profitable opportunities.
The Results
- Reversed 3 years of market share decline in just 9 months.
- Returned the business unit to sustained share growth.
- Delivered an executive playbook for portfolio prioritization.
Key Takeaway
I excel in high-stakes brand and portfolio transformations — aligning resources with winners and decisively pruning distractions.

Client Profile
Universal Gaming Group, a PE-backed video gaming terminal (slot machine) operator in Illinois.
The Challenge
Universal Gaming Group aimed to transform from a mid-tier to top-5 operator. Six months into my role, COVID shut down all gaming operations statewide, cutting revenue to zero. The company risked losing contracts, customers, and investor confidence.
The Solution
As VP of Sales & Marketing, I:
- Broke down silos between sales, marketing, maintenance, and collections.
- Drove digital transformation with SEO/SEM and social campaigns.
- Restructured sales into separate retention vs. new business teams.
- Led crisis response with comms systems and resource guides for 300+ partners.
Results
- Maintained net positive customer acquisition despite a 6-month shutdown.
- +10% increase in locations and doubled player engagement from 2019-2021.
- Rebuilt brand strategy & company website, boosting SEO to top-3 rankings from page 2.
Key Takeaway
I help companies navigate crises and emerge stronger — balancing operational discipline with growth strategy in no-win conditions.

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