CLEMENT REID
THE OPERATOR.
25 years building premium consumer brands inside the most demanding commercial environments in the world. Now doing it for founders.
Everything has a structure.
My father is a craftsman. Growing up watching him work, I learned that everything has a structure, and that understanding that structure down to its smallest components is what separates an adequate solution from a lasting one. I've carried that philosophy into my professional life. First I deconstruct the distributor relationship, the pricing architecture, the channel mix, the team dynamic. Then I rebuild, better than I found it.
My career started at Moët Hennessy in Europe in the early 2000s. Over the next 25 years, I built and turned around premium consumer brands across the US and Europe: at LVMH, at Suntory Global Spirits, and most recently as COO of La Fête Wine Co., where I took a St. Tropez rosé with early US distribution in a handful of markets and scaled it to 2,600+ points nationwide and $11M in lifetime sales.
What connects those engagements isn't the category or the company. It's the same approach in every situation: understand the real structure of the problem, decide what to do about it, and execute until the outcome changes. That's what Reid Advisory brings to your business. Not a templated framework, not a how-to presentation. Twenty-five years of judgment, applied to your specific situation.
Founder & Principal
Fractional COO and commercial operator for founder-led premium consumer brands. Miami-based. Working with a select number of founders at any one time.
REID ADVISORY
LA FÊTE WINE CO
COO & Head of Sales
Took early US distribution in a handful of markets and scaled it to 2,600+ distribution points nationwide. $11M+ in lifetime sales, 1M+ bottles sold. One of the fastest-growing lifestyle wine brands in the US.
SUNTORY GLOBAL SPIRITS
Market Director · Senior Marketing Director
Turned Northern California from worst to first nationally in 12 months. Led portfolio transformation reversing five years of market share decline in nine months. $90M annual revenue at peak.
MOËT HENNESSY · LVMH
Market Director · Nevada, California
Built Las Vegas on-trade to $36M at +13% CAGR. Completed a five-year plan in three. Established market dominance in the highest-visibility luxury market in the US.
French-American.
Twenty-five years across two worlds.
I grew up between France and the US and have spent my career moving between cultures, markets, and business contexts that most people keep separate. France to Miami to Las Vegas to San Francisco to St. Tropez. Luxury hospitality to spirits to wine to private equity. On-premise to retail to direct-to-consumer.
That kind of movement produces versatility and precision. I can read the dynamics of any situation quickly and know what needs to happen next. Not because I'm naturally gifted at adaptation, but because I've been accountable for outcomes across enough different contexts that judgment becomes instinct.
Bilingual in English and French, conversational in Spanish. I do my best thinking outdoors and my best problem-solving in the early morning hours.