The operator behind the brand.
I lead founder-led premium consumer brands through the commercial and operational complexity of launching and scaling in the US market, from route-to-market design to revenue growth.
25 years hands-on expertise. $500M+ in portfolio growth. From building brands inside LVMH and Suntory to serving as COO of one of the fastest-growing wine brands in the U.S. Now bringing that operating discipline to founders and operators who need senior-level leadership without the full-time hire.
Operator grit forged inside the world’s most demanding companies.
Now deployed for the challengers.
advisory services
Not every company needs a full-time COO. But every growing brand needs someone who’s actually built it before.
I offer three engagement tiers matched to your stage, scoped to your budget, and focused on what moves the needle.
Startup Sprint
You have a product and early proof. What you don't have yet is a plan that holds up to scrutiny; from an investor, a distributor, or yourself at 2am.
Growth Retainer
You have traction. But something's not working: cash flow, team alignment, sales consistency, channel execution… Your growth is outpacing your systems.
Scale Partner
You're growing fast and the stakes are real: investors, boards, national distribution, margin pressure. You need an executive in the room, not just on a monthly call.
Get in touch
Ready to scale smarter? Share a few details about your business, and I’ll be in touch within 48 hours.