From turnarounds to launches. From pre-seed decks to PE due diligence. Here’s what I’ve built alongside founders as their advisor and inside companies.
Advisory engagements
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DELIVERABLES: 3-month due diligence sprint: Rum and Vodka category analysis, market feasibility study, investment risk assessment. 6-month post-funding U.S. GTM strategy.
KEY RESULT: PE firm completed $3M seed investment. Brand launched with a validated go-to-market plan.
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DELIVERABLES: Investor pitch deck, unit economics, distributor/retail price modeling, 18-month roadmap.
KEY RESULTS: Brand is investor-ready with a defensible financial model.
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DELIVERABLES: Full operational logistics for a limited-edition champagne capsule collection for luxury fashion brand: wine sourcing, TTB compliance, importation structuring, pricing strategy across retail channels.
KEY RESULT: Compliant, margin-sound product delivered to market on schedule.
Operating Record
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As COO, I designed the commercial strategy, secured partnerships with distributors, retail chains, and luxury hotels, and instituted operational discipline across the full P&L.
RESULTS:
Expanded from 400 → 2,600+ distribution points nationwide
$11M+ lifetime sales in five years
1M+ bottles sold to date
90+ point ratings and multiple Double Gold medals across the portfolio
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As Market Director for Northern California — Suntory’s worst-performing state for three straight years — I rebuilt a 15-person team, realigned distributor execution, and piloted a luxury on-premise strategy in San Francisco.
RESULTS
+9% sales growth in 2015, turning the worst-performing market into the top-performing state nationally
+7.5% CAGR from 2014–2016, reaching $90M annual revenue
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As Market Director in Las Vegas post-2008, I designed a multi-year growth blueprint, built a team of 9, and developed best-in-class account management practices with casinos and nightlife operators.
RESULTS
+13% CAGR over 3 years, achieving a five-year sales plan in just over three
Grew to $36M annual Las Vegas on-trade revenue
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As Senior Marketing Director, I led a cross-functional task force to restructure a portfolio where nearly half of revenue came from underperforming legacy brands.
RESULTS
Reversed 3 years of market share decline in 9 months
Delivered an executive playbook for portfolio prioritization
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As SVP of Sales & Marketing for this PE-backed gaming operator, I restructured the team, drove digital transformation, and led crisis communications when COVID shut down all gaming operations statewide for 6 months.
RESULTS
Maintained net positive customer acquisition through a 6-month shutdown
+10% increase in locations and doubled player engagement 2019–2021
Get in touch
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