FOR FOUNDERS WHO ALREADY KNOW WHO THEY ARE
I DON’T CONSULT.
I OPERATE.
25 years building premium consumer brands inside LVMH Moët Hennessy, Suntory Global Spirits, and La Fête Wine Co. Now deployed for founders who need an operator in the business, not an advisor on a call.
THE GAP
Some founders already know who they are. What they don't yet have is the US market.
They have the product. The story. The obsession that started it all. The brand truth that no amount of money can manufacture.
The US market for premium consumer brands is the most complex, competitive, and unforgiving commercial environment on earth. Route-to-market decisions made in year one compound for a decade. Distributor relationships won or lost in the first six months define the next five years. Channel strategy, pricing architecture, and velocity targets are not planning exercises. They are the difference between a brand that takes hold and one that doesn't survive the first three years.
Most founders navigate this alone, or with advisors who have never actually done it. Reid Advisory puts an operator who has done it repeatedly, at the highest level, inside your business.
2,600+
Points of distribution secured for La Fête Wine Co., in a saturated market that didn't know the brand existed.
$90M
Annual revenue reached turning Suntory's worst-performing state into its best, in under twelve months.
+13%
CAGR over three years building Moët Hennessy's Las Vegas on-trade to $36M. A five-year plan completed in three.
HOW IT WORKS
Not a consultant. Not a coach.
An operator.
A consultant hands you a strategy and leaves you to execute it. Reid Advisory stays with you when the distributor pushes back, when the buyer asks for a number you haven't figured out yet, when the 2am question doesn't have a clean answer.
Engagements are structured around three stages, each matched to your brand's current life stage: the Diagnostic, the Retainer, and the Embedded Partnership. Every engagement is built around real deliverables, not retainer hours.
Fluent in every culture, every channel, every conversation that stands between a brand and the market it deserves.
THE WORK
LA FÊTE WINE CO. - NATIONAL
Launched a challenger rosé from St. Tropez into the US market against entrenched global competitors. Took early distribution in a handful of markets and scaled it to 2,600+ points nationwide, reaching $11M+ in lifetime sales and becoming one of the fastest-growing lifestyle wine brands in the country.
SUNTORY GLOBAL SPIRITS - NORTHERN CALIFORNIA
Inherited the worst-performing state in the US portfolio. Five years of consecutive decline, a disengaged team, broken distributor relationships and runaway finances. Turned it into the top-performing state nationally in under twelve months, while keeping much of the same team.
MOËT HENNESSY - LAS VEGAS
Identified a market opportunity created by competitor pullback after the 2008 financial crisis. Built a team, designed a multi-year growth blueprint, and grew the on-trade channel to $36M at +13% CAGR. A five-year plan completed in just over three.